This study is a nationwide randomised controlled trial (RCT) to test the impact ofbehavioural science-informed text messages notifying patients of their eligibility forthe COVID-19 vaccine on vaccination rates.
Not Provided
Behavioral: Behavioural science-informed text messages
Behaviourally-informed content in vaccination eligibility reminder text messages
Behavioral: Control
Control vaccination eligibility reminder text message
Inclusion Criteria:
- (i) satisfying the age criteria as defined above;
- (ii) recorded in the National Immunisation Management System (NIMS);
- (iii) with a valid mobile phone number;
- (iv) who had not already received or been invited for the COVID-19 vaccine via NIMS
at the time of the study.
Exclusion Criteria:
- Participants with invalid phone numbers
NHS England
London 2643743, United Kingdom
Hannah Behrendt, PhD, Principal Investigator
The Behavioural Insights Team